Visual identity and packaging design for Telemarkskyri Meieri, a Norwegian dairy producer. The overall identity was to promote a clean feel, combining tradition and innovation. The logo is a simplification of the antlers of the local Telemakskyri cows. In addition to the profile in general our mission was to make a series of classic Norwegian dairy products attractive to a younger target group while still holding on to the older generation. We made a simple and delicate design using the traditional "rosemaling" pattern in different variations.
Client: Telemarkskyri Meieri and Innovasjon Norge.